In the last 25 years, fully half of the world’s lion population has been lost. Population numbers have dropped from 40 000 in 1994 to approximately 20 000 this year.
At Wilderness, Rafiki’s words ring true: we have long had a strong sense of learning from the past, from the world around us, to create a better future. Lions have always been part of that vision – as charismatic animals that draw our guests to Africa, but also as “umbrella” species – when we conserve lions, we also conserve the habitat in which they live.
Over the past 36 years, we have supported lion conservation and research, via the Wilderness Trust, as well as through our presence on the ground, supporting anti-poaching units and the like.
But, there is more to do. So we became founding members of the Lionscape Coalition to help the Lion Recovery Fund (LRF) achieve its vision of doubling the numbers of lions in Africa by 2050. By working together with others in the industry, we can help conserve lions in areas far from tourism hubs, educate people around the world about lions, and turn that awareness into support for conservation.